The Museum of Fine Arts, Boston (MFAB) is one of the most comprehensive art museums in the world. A sprawling space with extensive collections, the museum was looking for ways to differentiate their special exhibitions. They approached us with an appealing challenge – create a massive, 16-screen video that commands visitors’ attention and communicates the power and purpose of a major exhibition, in 90 seconds of video.
Positioned at the entrance to MFAB’s Gund Gallery, the video wall establishes a tone that stays with visitors throughout the exhibition. In many cases, it’s the only place where sound and movement are used to express and support the work on display.
Our approach was driven by a commitment to represent the artwork and the curatorial themes using the language and evocative potential of dynamic media. For Samurai!, skillfully choreographed camera movement, dramatic pacing and a taiko drumming soundtrack bring ancient warriors to life. In a very different approach for John Singer Sargent Watercolors, layering sequences and washes of color imply the path of a paintbrush and the ethereal qualities of watercolor.
We’ve continued to work with MFAB on a total of eleven high-profile video displays. Each piece is very different, but all were carefully crafted to reflect the style, content and tone of the exhibition.
Spring 2013, Samurai!
Fall 2013, John Singer Sargent Watercolors
Spring 2014, Quilts and Color
Fall 2014, Goya: Order and Disorder
Spring 2015, Hokusai
Fall 2015, Class Distinctions: Dutch Painting in the Age of Rembrandt and Vermeer
Spring 2016, Megacities Asia
Fall 2016, William Merritt Chase
Spring 2017, Matisse in the Studio
Fall 2017, Takashi Murakami: Lineage of Eccentrics
Summer 2018, Casanova’s Europe: Art, Pleasure, and Power in the 18th Century