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Every Stamp Tells a Story

Smithsonian National Postal Museum

Project Services

  • User interface design
  • Software development
  • Graphic/visual design
  • Motion graphics
  • Video production
  • Sound design
For the National Postal Museum’s William H. Gross Gallery – the world’s largest gallery dedicated to the collection and study of postage stamps – RLMG created 14 media experiences that present stamps as a captivating and important reflection of American history.


The experience begins in the museum’s historic lobby, where we installed four large video walls spanning 84 feet in length. As visitors enter, they are met with a sweeping, panoramic overview of postal history.

At the gallery entrance, an immersive array of 60 screens and light boxes appears arched across the doorway. This massive installation presents iconic stamps from the museum collection. Featuring themes from Jazz Clubs to Dracula, a three-minute loop rhythmically transitions from an iconic stamp filling multiple screens to a dynamic vignette of that stamp’s story told across the full array.

Inside the gallery, an interactive station allows visitors to browse through thousands of visually compelling stamps, then collect and email their favorites; a video tells the story of the Inverted Jenny – one of the most famous printing mistakes; an interactive exploration of Amelia Earhart’s personal album includes historic film clips, related artifacts, and contemporary interviews; a creative station invites visitors to design a stamp based on a personal photograph.

Design & Production