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Stories from the Ford Estate

The Edsel and Eleanor Ford House

Project Services

  • User interface design
  • Software development
  • Graphic/visual design
  • Motion graphics
  • Animation
For a new visitor center at the Edsel & Eleanor Ford House in Grosse Pointe Shores, Michigan, RLMG produced a series of interactive and linear media pieces that bring the Ford family to life and invite visitors to engage with and learn about Edsel and Eleanor’s love of art, design and nature.


In the Ford family gallery, RLMG designed a 10 ft x 4 ft dimensional model of the estate that acts as a stage on which family memories come alive. Watch snowy outings on the frozen pond, party guests arriving in period cars, evening family activities seen through glowing windows, and more. These magical scenes are made from an artful blend of original animation and family footage projection-mapped to the home’s architecture.

In a touchtable exhibit, visitors discover the elements that inspired Eleanor and Edsel in the design of their home and they are invited to design a garden, house, or interior room themselves. By choosing from an eclectic selection of imagery, visitors create a moodboard, then “send it to a designer”, and see their vision turned into an original drawing. Visitors can email home both the moodboard and the final design drawing.

In another touch table, produced an interactive family scrapbook where visitors can explore the Fords’ vast collection of family photographs and memorabilia by pulling images out from an elegantly designed memory stream and into a personalized workstation.

Finally, RLMG produced a large-scale dynamic video that showcases the features of three early automobiles designed by Edsel Ford that elevate those cars to works of art.

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