Making Health Happen
The California Museum had the bold vision to look beyond individual choices and behaviors and explore how communities and environments affect our health. For Health Happens Here, RLMG created nine media experiences that transform visitor interactions into tangible community impacts.
Visitors start by creating a unique profile. At nine different stations, they engage with games and challenges about familiar health topics like nutrition, bullying, and social behavior. At each station, they accumulate points. At the end of their visit, points are converted into real money matched by the California Endowment, and visitors can make a donation to a community health organization of their choice.
For Heads Up, we created a full-body experience using motion-tracking software. Users weigh the effects of different items on the health of a community by collecting good things (swimming pool, library, fresh fruit) and pushing away potentially bad things (drugs, guns, abandoned buildings).
At Stop the Drop, visitors pair support systems like health care, after school programs, and transportation, with the kids who need them in a fast-paced game format. At Peacekeeper, issues related to bullying are addressed in a scenario-based game.
