A Front Door to The University
The Mark & Paula Hurd Welcome Center welcomes current and future students, parents, and alumni to Baylor University’s vibrant campus community with engaging and personalized technology. Upon entry into a soaring atrium, visitors each receive a custom badge and proceed to a series of unique, immersive experiences located within 70-foot-tall lighted columns. These photo-opp-worthy experiences are designed to be shared with friends and family.
Careful prototyping with our partners ensured that the appropriate display surfaces and audio speaker systems were used to deliver the right visitor experience, whether the desired effect was contemplative or exhilarating.
Reflect
An infinity room features a driving soundtrack and a dynamic video-based kaleidoscope of iconic campus locations.
Connect
A 360 degree theater drops visitors straight into the action with the Baylor Bears on the field and court, in the stands, and on the stage.
Aspire
What do you aspire to? Students scan their badge to see their name and aspiration spiral up an LED ribbon and seemingly out to the campus.
Amplify
An overhead LED hemisphere features a video and motion graphics treatment of the global impact of a Baylor education.
RLMG grasped the spirit of who we are and the impact we wanted to have on prospective students. They were able to integrate at a high level with a very complex building and process and with all of the team members across the university and its consultants. The ideas they brought to the table advanced our creative thinking in ways we could never have done on our own and made the project so much better than we thought it could be. The new experiences are a game changer for us.
Clayton Thompson | Director of Brand Management, Baylor University
