In advance of hosting the U.S. Open, Pinehurst tapped RLMG to enliven its main clubhouse corridor – a stately but static walkway traversed by every guest. We transformed three alcoves into intimate, immersive experiences that celebrate the people, places, and moments that have made Pinehurst such hallowed ground for golfers and fans alike.
Heritage Hallway
Pinehurst is a bucket-list destination for many, and as guests step into the media alcoves, they come face to face with its illustrious legacy. Surrounded by iconic players and thrilling highlights, they can revel in Pinehurst’s storied past before heading onto its famous courses. To craft this experience, RLMG poured over nearly 100 years of archival imagery, overcoming challenges in quality, format, and resolution to craft immersive shows that capture the heritage and excitement of this celebrated site.
