A Shared Story, a Unique City
Albuquerque’s distinctive geography, rich history, and cultural diversity make it a truly original place. For Only in Albuquerque, RLMG created media experiences that invite visitors to explore its story.
The museum spent years crafting a permanent exhibition celebrating its history and culture—a true labor of love by and for the community. Our task was to capture this enthusiasm through experiences as vibrant and dynamic as the city itself, connecting visitors to the museum’s big ideas and collections in playful and poignant ways.
Create a Quilt
An eight-screen media wall honors Albuquerque’s proud traditions of creativity and craftsmanship. Visitors design their own quilt using images of art and history from the museum’s collection. The digital quilts can be turned into a t-shirt or coffee mug at the gift shop.
For a series of mini-theaters, RLMG created several distinct film concepts and corresponding screen designs. A fast-paced panoramic film follows Albuquerque’s culture of innovation; the traditions that unite “Burqueños” unfold on a four-screen grid; and a profile of the last of the 29 Navajo code-talkers from World War II is shared in a large, single-screen display.
Other highlights include Storybook stations where 3D animated characters bring artifacts to life for younger visitors; a nostalgic experience where visitors browse a set of historic postcards from Route 66 in the early 20th century, and send a digital copy to a friend; a creative opportunity to explore and design a repostero, or family shield; and a CMS-driven digital sign that provides a beautiful and flexible platform for the museum to share news with their visitors.
